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Bachelor of Arts in Strategic Communication

The Bachelor of Arts in Strategic Communication prepares students for responsible and professional leadership as they think critically and communicate creatively on behalf of organizations in business, non-profit and ministerial settings. It includes a communication core focused in theoretical and ethical approaches, a strategic communication core laying foundations for organizational and persuasive interactions and three concentration specialties in public relations, communication studies, and media ministry.

Core Curriculum

First Year Experience, Choose 1 (1 Credit)

COLL-1100NGU 101

1
HNRS-1110Honors First Year Experience/Introduction to Honors

1

Communication, Choose 1 (3 Credits)

COMM-2300Oral Communication

3
COMM-2310Interpersonal Communication

3
COMM-2308Small Group Communication

3

Required

CSCI-1100Computer Tech for Success

1
ENGL-1310Composition and Rhetoric

3
ENGL-1320Composition and Literature

3

Literature, Choose 1 (3 Credits)

ENGL-2330American Literature to 1865

3
ENGL-2340American Literature Since 1865

3
ENGL-2310British Literature to 1785

3
ENGL-2320British Literature Since 1785

3
ENGL-2300Multicultural Literature

3
ENGL-2390Special Topics

3

Required

CHST-1301Engaging the Biblical Narrative

3
CHST-1302Integrating a Biblical Worldview

3
CHST-1201Interpreting the Biblical Text

2

Fine Arts, Choose 1 (3 Credits)

MUSC-1300Engaging the Arts Through Music

3
ARTS-1300Engaging the Arts Through Visual Arts

3
THTR-1300Engaging the Arts Through Theatre

3
COMM-1320Engaging the Arts Through Film

3

Required

HIST-1385Western Civ in a Global Context Since 1517

3

Math, Choose 1 (3 Credits)

-Any 1000-level math course 1310 or higher

3

Required

PSYC-2310Introduction to Psychology

3
BIOL-1310Scientific Inquiry in a Living World

3
PHSC-1430Scientific Inquiry in a Physical World

4
PHSC-1431Scientific Inquiry in a Physical World Lab

0

Civic Awareness, Choose 1 (3 Credits)

PLSC-2310American National Government

3
HIST-2310United States History to 1865

3
HIST-2320United States History Since 1865

3
Total Credit Hours:44

Strategic Communication Major Requirements

Communication Core

-Foreign Language

9
COMM-2340Media Literacy

3
COMM-2350Writing for Public Communication

3
COMM-3305Communication Ethics

3
COMM-4330Communication Theory and Research

3
COMM-4395Communication Senior Seminar/Capstone

3

Foreign Language: Choose nine-credit hours of the same foreign language from ASLA, FREN, GERM, GREK, HEBR, or SPAN.

Strategic Communication Core

COMM-3320Organizational Communication

3
COMM-3360Principles of Public Relations

3
COMM-3370Strategic Writing and Content Creation

3
COMM-4360Persuasion

3
COMM-4365Social Media Theories and Strategies

3
Total Credit Hours:39

Public Relations Concentration Requirements

COMM-1110Public Relations Practicum

1
COMM-2315Writing for Digital Media

3
COMM-3380Applied Communication Research

3
COMM-4340Public Relations Campaigns and Cases

3
COMM-4390Communication Internship

3
COMM-4305Media Law and Ethics

3

Note: COMM-1110 must be taken twice to fulfil the Public Relations concentration requirements.

Choose 1: (3 Credits)

COMM-1330Multimedia Production

3
COMM-2360Video Storytelling

3
COMM-3365Graphic Communication

3
Total Credit Hours:20

Communication Studies Concentration Requirements

Choose six classes:

COMM-2305Communication Strategies

3
COMM-2308Small Group Communication

3
COMM-2310Interpersonal Communication

3
COMM-2320Cross Cultural Communication

3
COMM-2330Argumentation

3
COMM-3350Advanced Public Speaking

3
COMM-4320Leadership and Communication

3
Total Credit Hours:18

Media Ministry Concentration Requirements

COMM-2355Christianity and the Media

3
COMM-3335Broadcast Studio Operations

3
COMM-4305Media Law and Ethics

3
COMM-4372Missionary Media Ministries

3
COMM-4390Communication Internship

3

Choose 1: (3 Credits)

COMM-1330Multimedia Production

3
COMM-2360Video Storytelling

3
COMM-3365Graphic Communication

3
Total Credit Hours:18
Total Free Elective Requirements 17-19
Total Degree Requirements 120

The College of Communication and Fine Arts aspires to glorify God by cultivating culture-creators for Christ who are equipped to serve as transformational leaders for church and society.

The School of Communication aspires to glorify God by providing a practical and theoretical education in written, oral and visual communication that prepares students to be culture-creators for Christ across a broad spectrum of contexts.

SLO

#1: Students will understand the theories, principles, and history of the communicating arts (visual, written, and oral) in their area of concentration.

#2: Students will demonstrate competency in written, oral and visual communication skills in their area of concentration.

#3: Students will integrate theoretical knowledge, practical skills, and professionalism in a practical setting.

#4: School of Communication students will demonstrate understanding of Christian values and ethical decision-making in media criticism and professional practice.