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Bachelor of Arts in Strategic Communication

Overview

The Bachelor of Arts in Strategic Communication prepares students for responsible and professional leadership as they think critically and communicate creatively on behalf of organizations in business, non-profit and ministerial settings. It includes a communication core focused in theoretical and ethical approaches, a strategic communication core laying foundations for organizational and persuasive interactions and three concentration specialties in public relations, communication studies, and media ministry.

All majors in a School of Communication major with the COMM designation must be completed with a grade of C or better. 

Degree Requirements

Core Curriculum

Required Courses

CHST-1301Engaging the Biblical Narrative

3
CHST-1201Interpreting the Biblical Text

2
CHST-1302Integrating a Biblical Worldview

3
ENGL-1310Composition and Rhetoric

3
ENGL-1320Composition and Literature

3
HIST-1385Western Civ in a Global Context Since 1517

3
BIOL-1310Scientific Inquiry in a Living World

3
PHSC-1430Scientific Inquiry in a Physical World

4
PHSC-1431Scientific Inquiry in a Physical World Lab

0
PSYC-2310Introduction to Psychology

3
COLL-1100NGU 101

1
CSCI-1100Computer Tech for Success

1

Communication

Choose one from the list below.

COMM-2300Oral Communication

3
COMM-2308Small Group Communication

3
COMM-2310Interpersonal Communication

3

Literature

Choose one from the list below.

ENGL-2300Multicultural Literature

3
ENGL-2310British Literature to 1785

3
ENGL-2320British Literature Since 1785

3
ENGL-2330American Literature to 1865

3
ENGL-2340American Literature Since 1865

3
ENGL-2390Special Topics

3

Fine Arts

Choose one from the list below.

ARTS-1300Engaging the Arts Through Visual Arts

3
COMM-1320Engaging the Arts Through Film

3
MUSC-1300Engaging the Arts Through Music

3
THTR-1300Engaging the Arts Through Theatre

3

Civic Awareness

Choose one from the list below.

PLSC-2310American National Government

3
HIST-2310United States History to 1865

3
HIST-2320United States History Since 1865

3

Mathematics

Choose one from the list below.

-
Any 1000-level math course 1310 or higher

3
Total Credit Hours:44

Strategic Communication Major Requirements

Communication Core

COMM-2340Media Literacy

3
COMM-2350Writing for Public Communication

3
COMM-3305Communication Ethics

3
COMM-4330Communication Theory and Research

3
COMM-4395Communication Senior Seminar/Capstone

3
-
Foreign Language

9
Total Credit Hours:24

Foreign Language: Choose nine-credit hours of the same foreign language from ASLA, FREN, GERM, GREK, HEBR, or SPAN.

Strategic Communication Core

COMM-2303Principles of Public Relations

3
COMM-3320Organizational Communication

3
COMM-3370Strategic Writing and Content Creation

3
COMM-4360Persuasion

3
COMM-4365Social Media Theories and Strategies

3
Total Credit Hours:15

Public Relations Concentration

COMM-2315Writing for Digital Media

3
COMM-3380Applied Communication Research

3
COMM-4340Public Relations Campaigns and Cases

3
COMM-4390Communication Internship

3
COMM-4305Media Law and Ethics

3
-
Free Electives

17
 

Practicums

Two practicums must be taken to fulfil the Public Relations concentration requirements. Must take COMM-1110 at least one time.

COMM-1110Public Relations Practicum

1
COMM-1113Digital Media - Website Practicum

1

Media Skills

Choose one from the list below.

COMM-1330Multimedia Production

3
COMM-2360Video Storytelling

3
COMM-3365Graphic Communication

3
Total Credit Hours:37

Communication Studies Concentration

Choose six classes from the list below.

COMM-2305Communication Strategies

3
COMM-2308Small Group Communication

3
COMM-2310Interpersonal Communication

3
COMM-2320Cross Cultural Communication

3
COMM-2330Argumentation

3
COMM-3350Advanced Public Speaking

3
COMM-4320Leadership and Communication

3
-
Free Electives

19
Total Credit Hours:37

Media Ministry Concentration

COMM-2355Christianity and the Media

3
COMM-2301Studio Operations

3
COMM-4305Media Law and Ethics

3
COMM-4372Missionary Media Ministries

3
COMM-4390Communication Internship

3
-
Free Electives

19

Media Skills

COMM-1330Multimedia Production

3
COMM-2360Video Storytelling

3
COMM-3365Graphic Communication

3
Total Credit Hours:37
Total Degree Requirements 120

Mission Statement and Outcomes

The College of Communication and Fine Arts aspires to glorify God by cultivating culture-creators for Christ who are equipped to serve as transformational leaders for church and society.

The School of Communication aspires to glorify God by providing a practical and theoretical education in written, oral and visual communication that prepares students to be culture-creators for Christ across a broad spectrum of contexts.

SLO

#1: Students will understand the theories, principles, and history of the communicating arts (visual, written, and oral) in their area of concentration.

#2: Students will demonstrate competency in written, oral and visual communication skills in their area of concentration.

#3: Students will integrate theoretical knowledge, practical skills, and professionalism in a practical setting.

#4: School of Communication students will demonstrate understanding of Christian values and ethical decision-making in media criticism and professional practice.