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Bachelor of Business Administration of Marketing

Overview

Marketing is the ongoing promotion of a product, service, or brand to compel a target audience to take action. The Bachelor of Business Administration in Marketing prepares students for diverse career opportunities in the marketing industry such as advertising account manager, brand manager, market research analyst, marketing manager, sales manager, and social media manager.

The Marketing curriculum provides students with the latest marketing theories, best practices, and how to apply them to real-world situations. Students receive an in-depth understanding of consumer behavior, market research, branding, and communication strategies. Students work collaboratively in diverse groups to analyze case studies and develop innovative solutions for successfully marketing products and services in an ever changing social and technology-driven environment. As a result, students strengthen their analytical, communication, problem-solving, and teamwork skills. Students will have the opportunity to apply their education and gain practical real-world experience by completing an internship in a marketing field.


Degree Requirements

All students pursuing majors and/or minors offered by the College of Business and Entrepreneurship must earn a grade of C or better in College of Business and Entrepreneurship courses numbered 2000 and higher. In addition to degree requirements listed below, students must also satisfy the Chapel (CHPL) and Performing Arts and Lecture Series (PALS) requirements. See Special Courses section of Academic Catalog for details.

Core Curriculum

Required Courses

CHST-1301Engaging the Biblical Narrative

3
CHST-1201Interpreting the Biblical Text

2
CHST-1302Integrating a Biblical Worldview

3
ENGL-1310Composition and Rhetoric

3
ENGL-1320Composition and Literature

3
HIST-1385Western Civ in a Global Context Since 1517

3
BIOL-1310Scientific Inquiry in a Living World

3
PHSC-1430Scientific Inquiry in a Physical World

4
PHSC-1431Scientific Inquiry in a Physical World Lab

0
PSYC-2310Introduction to Psychology

3
COLL-1100NGU 101

1
CSCI-1100Computer Tech for Success

1
COMM-2308Small Group Communication

3
MATH-1310College Algebra

3

Literature

Choose one course from the list below.

ENGL-2300Multicultural Literature

3
ENGL-2310British Literature to 1785

3
ENGL-2320British Literature Since 1785

3
ENGL-2330American Literature to 1865

3
ENGL-2340American Literature Since 1865

3
ENGL-2390Special Topics

3

Fine Arts

Choose one course from the list below.

ARTS-1300Engaging the Arts Through Visual Arts

3
COMM-1320Engaging the Arts Through Film

3
MUSC-1300Engaging the Arts Through Music

3
THTR-1300Engaging the Arts Through Theatre

3

Civic Awareness

Choose one course from the list below.

PLSC-2310American National Government

3
HIST-2310United States History to 1865

3
HIST-2320United States History Since 1865

3
Total Credit Hours:44

Major Requirements

Business Core

BUSN-1340World of Business

3
BUSN-1350Personal Financial Stewardship

3
MATH-1330Probability and Statistics

3
MRKT-2335Principles of Marketing

3
ACCT-2310Principles of Accounting I

3
ACCT-2320Principles of Accounting II

3
ECON-2310Principles of Macroeconomics

3
ECON-2320Principles of Microeconomics

3
BUSN-2360Legal Environment of Business

3
BUSN-3100Professional Development Seminar

1
MGMT-2310Management and Organizational Behavior

3
BUSN-3320Business Ethics

3
BUSN-3325Management Information Systems

3
MGMT-3350Innovation and Entrepreneurship

3
ACCT-3360Financial Management

3
BUSN-4390Business Strategy Seminar

3
Total Credit Hours:46

Marketing Major

MRKT-3316Sales Management

3
MRKT-3330Brand Management

3
MRKT-3332Consumer Behavior

3
MRKT-3370Services Marketing

3
MRKT-4320Principles of Marketing Research

3
MRKT-4328Advertising

3
MRKT-4365Social and Digital Media Marketing

3
MRKT-4380Marketing Directed Internship

3
MRKT-4390Marketing Management

3
Total Credit Hours:27

MRKT-4380: Or another course approved by the Department Chair.

Free Electives 6
Summary of Degree:
Total Core Curriculum Hours 44
Total Business Core Hours 46
Total Accounting Major Hours 27
Total Free Elective Hours 6
Total Hours for Degree 123

Mission Statement and Outcomes

The mission of the College of Business and Entrepreneurship at North Greenville University is to honor God by transforming students into innovative thinkers and entrepreneurial problem-solvers who create value that leads to human flourishing in a dynamic marketplace.

Student Learning Outcomes

  1. Students will demonstrate general knowledge of business concepts that is necessary to enter into marketplace careers and callings.
  2. Students will demonstrate an ability to successfully apply business knowledge to business scenarios.
  3. Students will demonstrate an understanding of the impact of differing worldviews in the marketplace, including the specific impact of a biblical worldview on business activity.
  4. Students will demonstrate the ability to solve business problems in discipline-relevant scenarios.
  5. Students will demonstrate the ability to communicate effectively in discipline-relevant business scenarios.